Costa Rica

Although a small market compared to other researched countries, Costa Rica has the fourth- highest share of banking users in Latin America (64.6%).

e-Readiness Index

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e-Commerce Spend

In 2015, the total e-Commerce spend in Costa Rica reached US $442 million, and is predicted to grow 8.7% annually through to 2020, reaching $671 million.

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e-Readiness Index Breakdown

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Consumer Profiles

65.3% of Costa Ricans fall into the Pro Surfer profile, meaning that they already shop online regularly.

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