72% of Brazilians fall into the Pro Surfer and Explorer profiles, meaning that they already shop online regularly.
e-Readiness Index
e-Commerce Spend
In 2015, the total e-Commerce spend in Brazil reached US $18.2 billion, and is predicted to grow 11.3% annually through to 2020, reaching $31 billion.
e-Readiness Index Breakdown
Consumer Profiles
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